U-08: What Suzie Cannot Do
SOP ID: U-08
Title: What Suzie Cannot Do
Category: User Guide
Version: 2.0
Last verified: 2026-08-07 against origin/main @ aedbc19
Audience: Socially Sold course members
Why this page exists
Knowing the edges saves you time. Most "Suzie is broken" reports turn out to be Suzie doing exactly what she does, just not the thing that was expected.
She does not post for you
Suzie writes content. She does not connect to your Instagram account to publish, schedule or queue anything. Everything she produces you copy out and post yourself.
She also cannot see your DMs, your followers, your insights or your analytics. She has no access to your Instagram account at all.
She is not compliance advice
This is the one that matters. Everything Suzie writes is marketing and business-strategy education. It is not legal, compliance, brokerage or fair housing advice.
You are responsible for making sure what you post follows federal, state and local law, your brokerage's rules, and fair housing requirements. Read what she writes before you post it. Every time.
That is what the notice you agreed to on your first visit says, and it is not boilerplate.
Content limits
No images or video. She writes the words. Carousels are the exception — you can design and download those slides as images, but she is not generating photography or footage. See SOP U-06.
Carousel slides carry Hey Ashley Walker branding, not yours. Known gap, being worked on.
She does not know your listings. No MLS connection. If you want a post about a specific property, tell her about it in the context box.
She does not know today's market data. No live rates, no inventory numbers, no comps. If you want a market-update post with real figures, bring the figures.
One city. Your Brand Foundation has one core city. If you genuinely work two distinct markets, generate separately and give her the other city as context.
Voice limits
She only knows what you told her. If your content feels generic, the usual cause is thin Brand Foundation answers — especially the "season of life" and "what you never want to sound like" questions. Go back and make them specific. See SOP U-02.
She is not a mind reader on the first try. The first draft is a starting point. The refine chat and the thumbs are how she converges on your voice — see SOP U-07.
Things that look broken but are not
| What you see | What is actually happening |
|---|---|
| Every tab greyed out except Brand Archetype | Your Brand Foundation is not finished. Finish it and they unlock |
| No "Edit & download" button on the Carousel tab | You have not generated a carousel yet. It appears with the slides |
| The compliance notice again | It was updated; read and tick it again |
| A draft with no "why this works" explanation | Deliberate. Drafts are post-ready content only. Ask in the chat if you want the reasoning |
| A "no access" screen | Suzie was not opened from the course portal, or enrolment is not active |
Related guides
| Guide | Topic |
|---|---|
| U-02 | Your Brand Foundation |
| U-06 | Editing and Downloading Carousels |
| U-09 | Getting Help |