U-03: What Suzie Can Do

SOP ID: U-03
Title: What Suzie Can Do
Category: User Guide
Version: 3.0
Last verified: 2026-09-23 against origin/main @ 044ade8
Audience: Socially Sold course members
Prerequisites: U-02 Your Brand Foundation

The six tabs

Everything except Brand Archetype needs your Brand Foundation finished first. See SOP U-02: Your Brand Foundation.

On top of the tabs there is Ask Ashley, a question box that opens over whatever you are working on. More on that below.

Content Chat vs the generators

This is the distinction worth understanding, because it decides where you should start.

Content Chat is a conversation. You ask, she writes, you push back, she adjusts. Use it when the idea is still fuzzy, when you want options, or when you want to think out loud. Your whole context library is loaded automatically, and you can use + Add context to attach a specific story, call to action or note. If you ask where to learn something, she will point you at the matching Socially Sold lesson.

Reels, Carousel and IG Stories are structured. You make a few choices up front, she produces a properly shaped draft in one shot, and then the tab turns into a chat so you can refine it. A reel stays reel-shaped no matter how much you refine it, which is exactly what you want.

If you know the format, start in the generator. If you do not, start in Content Chat.

Full detail: SOP U-04: Content Chat and SOP U-05: Reels, Carousels and IG Stories.

What each generator gives you

Reels. Tell her what the reel is about. You can also pick a format, but you do not have to:

• Neighborhood lifestyle: sell the block, the coffee shop, the Saturday morning
• Footage + text: your hook and points as on-screen text over footage, no face on camera
• Home tour: first-person walkthrough, room by room

You get an on-screen hook, a caption with a call to action, and a short note on what to film.

Carousel. Tell her the topic and pick 4, 5 or 6 slides. Five is the sweet spot. Suzie shapes it as a list of tips, a short lesson, a myth-buster or a neighborhood guide, depending on the topic. You can then open the slides in the editor, change the text, colours, fonts and background (including your own photo), and download or share them. See SOP U-06: Editing and Downloading Carousels.

IG Stories. Pick one or more goals (drive engagement, educate your audience, behind the scenes, or a market update) and how many stories you want (1, 2 or 3). Each story comes as a short sequence of frames with the on-screen text written for you.

Ask Ashley

Ask Ashley answers questions about the course, strategy and how to use Suzie, from answers Ashley and the Socially Sold team have actually given and approved. Open it with the Ask Ashley button at the bottom of the menu, or by tapping the Suzie character.

• It works from the moment you have accepted the notice on your first visit. You do not need to finish your Brand Foundation first.
• Your conversation stays put while you move between tabs, so you can ask a question without losing the draft you were working on.
• When there is no approved answer for your question, it says so plainly instead of guessing. It then passes your question to the support team, who reply by email within one business day (Monday to Friday, 8am to 4pm Central). It shows you the address they will write to.

Ask Ashley answers questions. It does not write content; that is what the tabs are for.

The Content Audit

The other tabs make content. Content Audit looks at the content you have already posted and tells you how it is actually landing: your hooks, your captions, your bio, your highlights, the mix of what you post.

The first time you open it, you have to prove the account is yours. Suzie gives you a short code, you put it in your Instagram bio for a moment, and she checks for it. You get a few tries, and the code lasts a day. After that the handle is locked to you: you audit your own account, not anyone else's. If you change handles, use Change handle and verify again.

Two things you can audit:

• Your whole profile: the broad read. What your account says about you as a whole. It looks at your most recent posts, and pinned posts no longer crowd out the new ones.
• A single post or reel of your own: a close read of one piece of content. Copy its link from the ⋯ menu on the post; share links do not work.

You get coaching grouped by section, each point aimed at something specific rather than a score out of ten. The numbers and method sit underneath in a collapsed Advanced section, and you can download the whole report as a text file.

Your account has to be public for this to work. Suzie reads what anyone visiting your profile can see, and nothing more. If your like counts are hidden, the audit still runs; it just leans less on those numbers.

Use it before a batch of content rather than after: it tells you what to change, which is only useful while you still have content left to make. There is a generous monthly limit that regular use will not reach, and an audit that fails on our side never counts against it.

Your context library

Suzie keeps a library of your own material that you can feed into any generation:

• Success Stories: real client wins, in your words
• CTA Collection: the calls to action you actually use, editable in place
• Core Phrases / Things About Me: the lines and facts you want turning up in your content

Build these up once and switch them on when relevant. In Content Chat they load automatically; in the generators you attach them with the pickers, and your first six calls to action show up as quick chips. This is the difference between content that sounds like a realtor and content that sounds like you.

What the drafts look like

Generator drafts are post-ready content only: the caption, the hook, the slides. No "here's why this works" commentary padding it out, so you can copy straight into Instagram.

If you want to know why she made a choice, ask her in the refine chat. She will explain then. If a draft misses, use the thumbs and pick what was wrong, then Regenerate avoiding this. See SOP U-07: Refining and Feedback.

What Suzie will not do

There are real limits, and knowing them saves you time. See SOP U-08: What Suzie Cannot Do.

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